Hisense, a renowned leader in electronics and home appliances, has announced a strategic partnership with EPACK Durable Limited (EDL) to launch a cutting-edge manufacturing facility in Sri City, Andhra Pradesh. This new plant will focus on producing air conditioners and other household appliances, reinforcing Hisense’s presence in the competitive Indian market.
Steven Li, Managing Director of Hisense India, emphasized the importance of this collaboration, stating, “This collaboration boosts our production capabilities while allowing us to continue delivering top-quality products tailored to Indian consumers.”
A Commitment to Local Production and Global Reach:
As part of its localization strategy, Hisense plans to leverage this new facility not only for domestic sales but also to export appliaces to key international markets. Ajay DD Singhania, Managing Director and CEO of EPACK Durable Limited, remarked, “This partnership with Hisense opens up exciting growth opportunities in both the domestic and global markets.” EPACK Durable is a leading manufacturer specializing in durable consumer appliances, including air conditioners, refrigerators, and washing machines.
Innovative Solutions with a Focus on Sustainability:
EPACK Durable, a division of the larger EPACK Group, is known for delivering high-quality products that meet the demands of both local and international consumers. The company’s state-of-the-art manufacturing processes adhere to global standards of production and sustainability, emphasizing energy-efficient and eco-friendly appliances.
With a strong emphasis on innovation and customer satisfaction, EPACK Durable actively supports the “Make in India” initiative, contributing to local manufacturing growth and creating job opportunities throughout the country.
Founded in 1969, Hisense operates in over 160 countries and reported a global revenue of approximately US$ 29 Billion in 2023, with more than 40% derived from international sales. In addition to consumer appliances, the company is a significant player in B2B sectors such as transportation and medical technology, boasting a diverse brand portfolio that includes Toshiba TV, Gorenje, and ASKO, while maintaining prominent sponsorships in the sports arena with FIFA, UEFA, and Real Madrid.
