Allana Consumer Products Ltd. (ACPL), the consumer products division of the Allana Group, has ventured into the frozen food segment with the launch of frozen French fries. This new addition marks a significant ₹300 crore investment as part of ACPL’s strategic portfolio expansion.
“Our venture into frozen foods with French fries is not just a portfolio expansion—it’s a strategic move to leverage our expertise, infrastructure, and market reach to deliver a superior product,” said Raj Lekhwani, Director, Allana Group. The company aims to secure a minimum 3% share in the global market for regular fries by 2029.
International Markets Take Priority Before India Launch
Initially, ACPL will focus on international markets, utilizing its robust global distribution networks for frozen value chains. This strategy is designed to enable swift market penetration and strengthen the company’s presence in key global regions. Entry into the Indian market is planned for 2027.
Superior Potato Sourcing and a Diverse Portfolio
ACPL’s fries are crafted from high-quality Santana G3 potato varieties, sourced through a long-term agreement with M/s Technico to maintain global standards. This ensures a reliable supply of premium potatoes tailored for international preferences.
Beyond frozen foods, ACPL operates in both B2B and B2C markets, offering a broad portfolio that includes popular brands like London Dairy, Sunny, Priya Refined Oils, Radhuni Palmolein, Allegro Olive Oil, and Beyond Meat.
With this latest initiative, ACPL continues to reinforce its position as a versatile player in the food industry, combining strategic investments with an eye on emerging global opportunities.
