India-Specific Modern 14 and Thin 15 Models to Drive Market Growth
MSI has launched its first laptop manufacturing facility in India to meet the growing demand for high-performance laptops. The new plant, located in Chennai, will produce two exclusive models designed specifically for the Indian market — the Modern 14 and Thin 15. These laptops will not be available in any other region.
Strategic Partnerships to Boost Nationwide Reach
To support distribution, MSI is collaborating with major Indian retailers such as Croma and Reliance Retail. The company also plans to expand its branded notebook stores across the country to make these new laptops more accessible to Indian consumers. This strategic push aligns with MSI’s commitment to serving India’s rising digital needs.
Affordable Mid-Range Laptops for Indian Consumers
The India-specific models are aimed at the mid-range market segment. The Thin 15 series, known for its slim 15.6-inch design, will start at around $623.82, while the productivity-focused Modern 14, featuring a 14-inch form factor, will be priced at approximately $871.04. Although detailed specifications have not been revealed, the new laptops are expected to feature updated hardware from Intel, AMD, and Nvidia.
Rising Demand Drives MSI’s Investment in India
India’s increasing need for high-performance laptops has been a key factor behind MSI’s decision to manufacture locally. John Hung, General Manager of MSI India, highlighted the country’s growing appetite for performance-driven devices. Market insights suggest India’s laptop market value is projected to rise from $6.82 billion in 2023 to $10.02 billion by 2032, driven by government-led digitalization and the remote work trend.
With this investment, MSI is poised to strengthen its footprint in the Indian market, supporting local manufacturing while catering to the evolving demands of Indian consumers.
